Plenary Session 1 with breakthrough cases on the new economy from the perspective of business and entrepreneurship
Mario Fleurinck, CEO Melotte: ‘A sustainable economy: harmonised interaction between local societies and globalised ecosystem thinking’
Ilja Heitlager, Information Officer Schuberg Philis: ‘Beyond Cupfighting, A Company based on Love’
Mr Fleurinck (CEO Melotte) presents a breakthrough business case in the area of Direct Digital Manufacturing. Originally being a mould making company Melotte is now manufacturing medical prostheses and other high end, high precision goods. Daily Melotte is searching for market opportunities by analysing product transformation possibilities for change of analogue into digital processes with the ultimate goal to realize social, economic as well as ecologic added value. By doing so the innovation is not just technology driven, also the business model, the HR policy etc. change dramatically. The speaker will nurture the audience, with his vision on business and society change, and how these two should interact. His vision of a blue economy (vs. green) is the baseline, in which social and financial profit must go hand in hand. He will explain how this vision is brought into practice and what the results are. The results are significant and growing rapidly. He may end with an open invitation to the audience to even strengthen his (international) business case.